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# Adrian R. Camilleri, Ph.D.

Revealing the reasons behind why we choose...

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## Posts

- [News](https://www.adrianrcamilleri.com/news/)
- [New article out on who doesn't read online reviews, and why](https://www.adrianrcamilleri.com/new-article-out-on-who-doesnt-read-online-reviews-and-why/) - I am very pleased to announce the publication of my new paper, “Who doesn't read online consumer reviews, and why?” in the journal, Personality and Individual Differences. A few years ago, I worked with the Consumer Policy Research Centre to better understand Australian's attitudes towards and usage of online consumer reviews (OCRs). There were a
- [New article out on how to motivate workers](https://www.adrianrcamilleri.com/new-article-out-on-how-to-motivate-workers/) - I am very pleased to announce the publication of my latest paper, “Increasing worker motivation using a reward scheme with probabilistic elements” in the journal Organizational Behavior and Human Decision Processes. This is a joint paper with Katarina Dankova, Jose Ortiz ("Nano!"), and Ananta Neelim. The paper came into existence in 2016 when the RMIT
- [Presented at ANZMAC in Sydney](https://www.adrianrcamilleri.com/presented-at-anzmac-in-sydney/) - I recently attended the Australian & New Zealand Marketing Academy (ANZMAC) 2025 Conference, hosted by Macquarie University here in Sydney. The theme this year was "Riding the Waves: Navigating Marketing's Dynamic Landscape". Attending a conference in your home city is a distinct experience compared to travelling abroad. While you avoid jet lag, you don’t quite
- [Academic Adventures: Nudging My Way Through Vancouver and NYC](https://www.adrianrcamilleri.com/academic-adventures-nudging-my-way-through-vancouver-and-nyc/) - Earlier this month, I embarked on a solo journey to Vancouver, Canada, for a short visiting stint at the University of British Columbia's Sauder School of Business. My incredible hosts, Associate Professor Dave Hardisty and Dr Kirstin Appelt, welcomed me warmly into their family—complete with cuddles from Evie, their fluffy and affectionate dog, and Cleo,
- [Family, Research, and Gelato: My Sabbatical Across Europe](https://www.adrianrcamilleri.com/family-research-and-gelato-my-sabbatical-across-europe/) - I count myself incredibly lucky for many reasons, but here’s one that stands out: my work. Every 3.5 years, my university grants me the rare opportunity to step away from teaching and administrative duties for a research sabbatical. It’s a chance to dream big, launch ambitious projects, and collaborate with brilliant people I might otherwise
- [Presented at the University of Tasmania Behavioural Lab](https://www.adrianrcamilleri.com/presented-at-the-university-of-tasmania-behavioural-lab/) - Last week, I had the great privilege of travelling to Hobart and presenting my research to University of Tasmania Behavioural Lab members. It was great fun to be reunited with my former RMIT University lab mates, Professor Swee-hoon Chuah, Professor Robert Hoffmann, and Dr Ananta Neelim. My talk was about nudging sustainable food choices and
- [New article released on gamification](https://www.adrianrcamilleri.com/new-article-released-on-gamification/) - A new area of interest for me is "gamification", which is the injection of game elements into non-game contexts to motivate and engage people. I recently had a paper published that discussed how gamification could be used to engage employees. My collaborator on that paper, Ananta Neelim, and I decided to broaden our perspective and
- [Hosted the 2023 UTS Behavioural Lab Conference](https://www.adrianrcamilleri.com/hosted-the-2023-uts-behavioural-lab-conference/) - This week the UTS Business School, in partnership with the Global Association of Applied Behavioural Scientists (GAABS), hosted the 2023 UTS Behavioural Lab Conference. This year, the ~75 people in the room shared interests and expertise in behavioural science and its potential application to change behaviour in a way that limits our contribution to climate
- [Presented at ANZMAC in Dunedin](https://www.adrianrcamilleri.com/presented-at-anzmac-in-dunedin/) - This week I travelled to New Zealand to attend the 25th edition of the Australian New Zealand Marketing Academy Conference. It was fun to learn that the very first edition of this conference, way back in 1998, was also held at the University of Otago in Dunedin. Apparently, at that first meeting, there were approximately
- [Presented at Psychonomics and SJDM in San Francisco](https://www.adrianrcamilleri.com/presented-at-psychonomics-and-sjdm-in-san-francisco/) - This week I traveled to San Francisco to attend the Psychonomic Society's 64th Annual Meeting and the 44th Annual Conference of the Society for Judgment and Decision Making. I arrived in town a couple of days early to put on my tourist shoes. I've been to SF multiple times before but nonetheless decided to stretch my
- [Presented at SJDM in Vancouver](https://www.adrianrcamilleri.com/presented-at-sjdm-in-vancouver/) - I slowly made my way up the US west coast from San Diego, CA to Eugene, OR before catching a flight to complete the journey to Vancouver, Canada to attend the 38th Annual Conference of the Society for Judgment and Decision Making. Along the way I stopped at Huntington Beach, Los Angeles (highlight: Griffiths Observatory), Santa Barbara, Hearst
- [New article out on big life decisions](https://www.adrianrcamilleri.com/new-article-out-on-big-life-decisions/) - I am very happy to announce the publication of my latest paper, “An investigation of big life decisions” in the journal Judgment and Decision Making. Special thanks go to Ashleigh Powell, Katherine Newton, Nathan Moore, and Rebecca Dooley for helping me to code up the data. Special thanks also to Alex Kroeger for helping me
- [New postdoc and PhD join the team](https://www.adrianrcamilleri.com/new-postdoc-and-phd-join-the-team/) - A huge welcome to Eunbin O and Nathan Moore who have recently joined me at UTS. At the same time, congratulations and farewell to Ella Bruce who has now completed her PhD and is on her way to bigger and better things. Eunbin will be working for the next 2 years or so on a
- [New article out on the collective aggregation effect (+ a podcast)](https://www.adrianrcamilleri.com/new-article-out-on-the-collective-aggregation-effect-a-podcast/) - Several years ago, Rick Larrick and I wondered about an important problem: How do you motivate people to make a contribution when that contribution would represent just a small drop in a bucket, nay, an Olympic-sized pool. Building from our previous work regarding the benefits of increasing the scale upon which fuel consumption is expressed,
- [Hosted the 2022 UTS Behavioural Lab Conference](https://www.adrianrcamilleri.com/hosted-the-2022-uts-behavioural-lab-conference/) - Last week the UTS Business School, in partnership with the Global Association of Applied Behavioural Scientists (GAABS), hosted the 2022 UTS Behavioural Lab Conference. What brought together the ~75 people in the room was a shared interest and expertise in behavioural science and the belief that the people in the room - from academia, industry,
- [Presented at ANZMAC in Perth](https://www.adrianrcamilleri.com/presented-at-anzmac-in-perth/) - My first visit to Australia's west-most state took me to Perth to attend the 2022 Australia New Zealand Marketing Academy Conference. The conference theme was “Reconnect & reimagine" as the world started to move on from COVID, which allowed us to see old friends face-to-face for the first time in years. On the afternoon prior
- [Promotion to Associate Professor!](https://www.adrianrcamilleri.com/promotion-to-associate-professor/) - Today, I was so very pleased to learn the outcome of my promotion application: I have been promoted to Associate Professor! Gosh, what a relief! Putting together a promotion application is a lot of effort. I had a full draft 6 months before the due date and revised and revised and revised after gathering feedback
- [My first sabbatical begins](https://www.adrianrcamilleri.com/my-first-sabbatical-begins/) - A sabbatical is a time for academics to engage in scholarly research away from their home institution (while still getting paid). The idea, I think, is to encourage faculty members to expand their network, learn new skills, and begin large projects that might not otherwise get off the ground amidst the burden of teaching and
- [New article out on when to present online reviews](https://www.adrianrcamilleri.com/new-article-out-on-when-to-present-online-reviews/) - After several years of ups and downs, I am very pleased to announce the publication of my new paper, "The importance of online reviews depends on when they are presented" in the journal, Decision Support Systems. The paper brings to bear a classic focus of cognitive psychology - information order effects - in a much
- [Presented at ANZMAC in Wellington](https://www.adrianrcamilleri.com/presented-at-anzmac-in-wellington/) - My first visit to New Zealand took me to Wellington to attend the 2019 Australia New Zealand Marketing Academy Conference. The conference theme was "Winds of Change" and I very quickly realised that the title was also a clue to the fact that Wellington is, arguably, the windiest city in the world. For most of
- [New article out on how people underestimate the carbon footprint of foods](https://www.adrianrcamilleri.com/new-article-out-on-how-people-underestimate-the-carbon-footprint-of-foods/) - After ~5 years of effort, my collaborators (Richard Larrick, Shajuti Hossain, and Dalia Patino-Echeverri ) and I have published some really interesting research today in Nature Climate Change. The take away from this research is in the title: "Consumers underestimate the emissions associated with food but are aided by labels". You can read the paper here
- [New article out on why overconfidence is influenced by how relevant information is learned](https://www.adrianrcamilleri.com/new-article-out-on-why-overconfidence-is-influenced-by-how-relevant-information-is-learned/) - There has been a lot of previous research on how risky choices differ depending on whether information (e.g., the performance of a worker) is learned about by "experience" (e.g., a front-line manager observing daily performance) or learned about from "description (e.g., a top-level manager reading a summary of performance over a long period of time).
- [Presented at the Sydney Behavioural Economics & Behavioural Science Meetup](https://www.adrianrcamilleri.com/presented-at-the-sydney-behavioural-economics-behavioural-science-meetup/) - Today I presented to the Sydney Behavioural Economics & Behavioural Science Meetup group. It is great that this group exists and allows people from different backgrounds - industry, government, and academia - to grab a beer and discuss behavioural science. My talk was provocatively titled "Nudges vs. Boosts". Here's the blurb: There are many interventions that
- [Presented at SJDM in New Orleans](https://www.adrianrcamilleri.com/presented-at-sjdm-in-new-orleans/) - This week I traveled to New Orleans to attend the 39th Annual Conference of the Society for Judgment and Decision Making. This was my second visit to NOLA. This time the weather was cold and windy - a low season for tourism. So, it wasn't too much of a surprise when I was the only one
- [Presented on Behavioural Economics at the Link Group Conference](https://www.adrianrcamilleri.com/presented-on-behavioural-economics-at-the-link-group-conference/) - On 20 April 2018, I had the opportunity to give a keynote talk at the Link Group conference, which is a firm that administers over 10 million superannuation accounts on behalf of their client funds (e.g., AustralianSuper, REST, Cbus and Hostplus). In attendance were about 50 Fund CEOs, COOs and other Marketing, IT and Operations professionals. My
- [In Melbourne to speak at the World Marketing Congress](https://www.adrianrcamilleri.com/in-melbourne-to-speak-at-the-world-marketing-congress/) - I'll be giving a talk at the 2013 World Marketing Congress 17-20 July in Melbourne, Australia on Wednesday July 17th. I am speaking in a session called 1.2. Consumer Behavior General, which will be held between 8.30 – 10am.
- [Introducing Behavioural Economics to the National Australia Bank](https://www.adrianrcamilleri.com/introducing-behavioural-economics-to-the-national-australia-bank/) - Today I had the great pleasure to travel down to Melbourne and present an introductory behavioural economics talk to approximately 100 interested staff members at the National Australia Bank. I covered many of the basic concepts including loss aversion, prospect theory, mental accounting, and the endowment effect. There were some great questions at the end,
- [Presented at the SCP Boutique Conference in Sydney](https://www.adrianrcamilleri.com/presented-at-the-scp-boutique-conference-in-sydney/) - This week I was fortunate to be one of the few to participate in the Society for Consumer Psychology Boutique Conference on Vice and Virtue Consumption. One of the great things about small conferences - this one had less than 120 attendees - is that you get a lot more interaction with people. I find that conversations
- [Excited to start a new position at the University of Technology Sydney](https://www.adrianrcamilleri.com/excited-to-start-a-new-position-at-the-university-of-technology-sydney/) - Today I started my new position as a senior lecturer of consumer psychology in the marketing department of the University of Technology Sydney. My new office is located in the Dr Chau Chak Wing Building, pictured in the background, which was designed by master-architect Frank Gehry. The building's design is based on the idea of a tree-house structure
- [Presented at ANZMAC in Melbourne](https://www.adrianrcamilleri.com/presented-at-anzmac-in-melbourne/) - This week my school hosted the Australia & New Zealand Marketing Academy Conference (ANZMAC). My colleague and friend, Dr. Linda Robinson, lead in the organisation of the conference, which included more than 400 delegates. The doctoral colloquium ran for two days and the main conference ran for three days. Organising this event required many hands-on
- [New article out on how economics and behavioural economics perceive risk](https://www.adrianrcamilleri.com/new-article-out-on-how-economics-and-behavioural-economics-perceive-risk/) - My colleague, Professor Rob Hoffmann, invited me to co-write an article with him about risk and how it is perceived by behavioural economics compared to traditional economics. In order to write the piece, we collected a stack of references on a range of topics including definitions of risk, risk perception of different events, cross-cultural differences in risk
- [Presented at ACR in San Diego](https://www.adrianrcamilleri.com/presented-at-acr-in-san-diego/) - I attended the 2017 annual meeting for the Association for Consumer Research, which was held in San Diego between 26-29 October, 2017. I attended an interesting pre-tenure workshop as well as many other interesting talks. It was great to see old friends and make some new ones. I presented a talk called "Consumer Underestimation of
- [Had a great experience in Denmark attending UNLEASH and working on solutions to the Sustainable Development Goals](https://www.adrianrcamilleri.com/had-a-great-experience-in-denmark-attending-unleash-and-working-on-solutions-to-the-sustainable-development-goals/) - I have just returned from Denmark as a participant in the first UNLEASH innovation lab. The purpose of the nine-day event was to create real, scalable solutions to the Sustainable Development Goals. Here is a link to an article I wrote prior to attending: A Nudge Towards Achieving the Sustainable Development Goals (SDG). The massive event brought
- [New paper out on measuring the perceived benefits of sharing content](https://www.adrianrcamilleri.com/new-paper-out-on-measuring-the-perceived-benefits-of-sharing-content/) - This week I am happy to report that my PhD student, Ashleigh Powell, whom I co-supervise with Angela Dobele and Con Stavros, published her first paper, "Developing a scale for the perceived social benefits of sharing". The perceived social benefit of sharing scale (PBSS) can be used to measure the benefits people perceive in sharing content
- [Thanks for the hospitality Center for Adaptive Rationality](https://www.adrianrcamilleri.com/thanks-for-the-hospitality-center-for-adaptive-rationality/) - Today I took advantage of Ralph Hertwig's long-standing offer to come and visit the Center for Adaptive Rationality at the Max Planck Institute of Human Development. The last time I visited the Institute was way back in 2000 for a summer school. I have fond memories. For example, I remember watching an epic soccer match in which Germany lost
- [Thanks for the hospitality Goethe University!](https://www.adrianrcamilleri.com/thanks-for-the-hospitality-goethe-university/) - Simone Wies invited me to Goethe University in Frankfurt to spend some time with the marketing folk for a few days. It was fun to briefly relive our shared office experience (although, I must point out that Simone's current office space is more than twice that of our old combined office spaces at Duke, and it includes a mini table
- [Gave a public lecture on human irrationality as part of National Science Week](https://www.adrianrcamilleri.com/gave-a-public-lecture-on-human-irrationality-as-part-of-national-science-week/) - Earlier this year, I decided to lead a public lecture given by the RMIT Behavioural Business Lab on human irrationality as part of National Science Week. We were very happy to see some 50 engaged Melbournians attend our event, which was held in RMIT's Storey Hall at 7pm on Thursday August 18th. The idea was to give the
- [I wrote a news article and was interviewed on radio about overconfidence](https://www.adrianrcamilleri.com/test/) - On July 1st I decided to pitch an idea to The Conversation. I have been a long time reader of the not-for-profit media outlet, which uses content sourced from the academic and research community, and thought it time to contribute. I had recently concluded a literature review on the topic of overconfidence and so thought I
- [Travelled to Toronto to present at Behavioural Decision-making conference](https://www.adrianrcamilleri.com/travelled-to-toronto-to-present-at-behavioural-decision-making-conference/) - In June I travelled to Toronto - my birthplace! - to participate in the 2016 Behavioral Decision Research in Management (#BDRM2016) conference. I really enjoyed the conference, which was bookended with an opening keynote by Ernst Fehr and a closing keynote by Elke Weber. The final conference dinner was held atop the amazing CN Tower with
- [Some pearls of wisdom from Prof. John Roberts](https://www.adrianrcamilleri.com/624-2/) - I was very happy to host one of my mentors, UNSW Professor John Roberts this week. He gave a well-attended seminar where he discussed how we could use a strategic framework to address the feasibility of any strategic initiative, including what research area to pursue. He boiled this strategic framework down to the following eight questions. Strengths and
- [Received an ACFS grant to study optimal design of super funds disclosure statements](https://www.adrianrcamilleri.com/received-an-acfs-grant-to-study-optimal-design-of-super-funds-disclosure-statements/) - I was very happy to hear that Robert Hoffmann, Marie-Anne Cam, Monica Tan, and I were awarded an Academic Research Grant from the Australian Centre for Financial Studies (ACFS). Our project is titled, "Is More Information Always Better? A behavioural study on superfunds optimal disclosure design". In this project, we aim to answer three specific research questions
- [In Sydney to present at the annual meeting of the Australia/NZ Marketing Academy](https://www.adrianrcamilleri.com/in-sydney-to-present-at-anzmac/) - This week I travel back to beautiful Sydney (where I lived for 25 years!) to present at the 2015 meeting of the Australia New Zealand Marketing Academy, which is being hosted by my alma mater, UNSW. My talk is called "Probability-Based Loyalty Programs Increase Motivation", which is work done together with my collaborators, Prof. Liyin Jin and Prof. Ying Zhang.
- [In New Orleans to present at the Annual Meeting for the Association for Consumer Research](https://www.adrianrcamilleri.com/in-new-orleans-to-present-at-the-annual-meeting-for-the-association-for-consumer-research/) - This week I made the very long trip from Melbourne (via Sydney and Dallas) to New Orleans to participate in the Annual Meeting for the Association for Consumer Research, October 1 - 4, 2015. I arrived a day early in order to tick some things off the bucket list, including enjoying a beignets, spotting swamp alligators, and enjoying a
- [Experiments for public policy - A beginners guide](https://www.adrianrcamilleri.com/experiments-for-public-policy-a-beginners-guide/) - On Wednesday August 5th 2015 the Behavioural Business Lab (BBL) together with the Victorian Behavioural Insights Network, hosted an event at RMIT: "Experiments for public policy - A beginners guide". The session began with myself giving a 30 minute lecture about what experiments are all about, and how they could be leveraged by those in public
- [My piece on "Information Design" came out this month in Marketing Magazine](https://www.adrianrcamilleri.com/my-piece-on-information-design-came-out-this-month-in-marketing-magazine/) - RMIT is a content partner of Australia's Marketing Magazine. I jumped at the opportunity to write a piece on "Information Design". My article is titled "How marketers construct 'consumer' preferences" and came out in the April/May edition, which is now on the shelves. In the piece, I discuss examples of great information design from industry and research (including
- [In Cairns to present at the Australian Council for the Arts Marketing Summit](https://www.adrianrcamilleri.com/in-cairns-to-present-at-the-australian-council-for-the-arts-marketing-summit/) - It was a delight to receive a call from Celia Pavelieff, the Marketing Manager at the Australia Council for the Arts, inviting me to fly up to beautiful Cairns this week to present a plenary session at the Australian Council for the Arts 2015 Marketing Summit. The two-day event is themed "Audiences: yours, mine, ours", which represents the work
- [In Sydney to present at the World Social Marketing conference](https://www.adrianrcamilleri.com/in-sydney-to-present-at-the-world-social-marketing-conference/) - This week I travelled to Sydney to attend my first meeting of the World Social Marketing Conference. As noted in the conference program, my talk, titled "Aggregating Potential Collective Action To Motivate Pro-Social Consumption", was scheduled for Monday 20 April at 11:30am in Seminar Room 4. The work is a collaborative venture with Prof. Rick Larrick at Duke University. The
- [In Brisbane to present at the annual meeting of the Australia & New Zealand Marketing Academy](https://www.adrianrcamilleri.com/in-brisbane-to-present-at-the-annual-meeting-of-the-australia-new-zealand-marketing-academy/) - This week I travelled to my first meeting of the Australia & New Zealand Marketing Academy, which was being held in Brisbane and hosted by Griffith University. As noted in the conference program, I was fortunate to give two talks: 1. "Judgment and Decision-making in Word of Mouth Communication" in the track enigmatically called "Consumer Behaviour - Other".
- [In Long Beach to present at the annual meeting of the Society for JDM](https://www.adrianrcamilleri.com/in-long-beach-to-present-at-the-annual-meeting-of-the-society-for-jdm/) - This week I returned to the US (via Hawaii!) to present some of my work at the Society for Judgment and Decision Making, which was held in Long Beach, California. It was great to see old friends from the Newell Lab, CRED, and those at Duke, and also make some new friends. I received some positive feedback on my
- [Started as a marketing faculty at RMIT in Melbourne!](https://www.adrianrcamilleri.com/started-as-a-marketing-faculty-at-rmit-in-melbourne/) - Last week I moved from the United States back to Australia to begin working as a lecturer in the marketing group of RMIT University's School of Economics, Finance and Marketing. (For those of you who don't know, in Australia a "lecturer" is equivalent to the academic rank of tenure-track assistant professor.) I'll be helping to teach "Marketing
- [New chapter on choice architecture](https://www.adrianrcamilleri.com/new-chapter-on-choice-architecture/) - Recently, Rick Larrick and I wrote a chapter/entry on the topic of "choice architecture" for Emerging Trends in the Social and Behavioral Sciences, which is an effort to shape the agenda of theory and research in the social and behavioral sciences in the decades to come. The piece expresses our views on the most important
- [Video of me presenting at the 2014 Duke University Energy Research Collaboration Workshop](https://www.adrianrcamilleri.com/399/) - Earlier this month I participated in the 2014 Duke University Energy Research Collaboration Workshop, which was sponsored by the Duke University Energy Initiative and open to Duke University faculty, research staff, and their students interested in energy. The presentations focused on recent energy-related research by Duke faculty, staff and students. I was part of session focused on the a behavioral science
- [Time Magazine piece on my recently published experiments on encouraging efficient vehicle choices](https://www.adrianrcamilleri.com/time-magazine-piece-on-my-recently-published-fuel-economy-studies/) - This week my paper with Rick Larrick was published in the Spring edition of the Journal of Public Policy & Marketing. The paper, which can be found here, is called "Metric and scale design as choice architecture tools" and discusses a simple way to increase consumer's preferences for more fuel efficient vehicles: to present the
- [A new video on choice architecture and translated attributes](https://www.adrianrcamilleri.com/a-new-video-on-choice-architecture-and-translated-attributes/) - This is my first video summarizing the general topic of "choice architecture" followed by some specific examples in my own research with translating attributes. [transcript] https://www.youtube.com/watch?v=xm_R3ch8ZnQ You can read about one of the papers mentioned in the video here: Camilleri, A. R. & Larrick, R. P. (2014). Metric and scale design as choice architecture tools. Journal of Public
- [In San Francisco/Sacramento to present at the Behavior, Energy, and Climate Change Conference](https://www.adrianrcamilleri.com/in-san-franciscosacramento-to-present-at-the-behavior-energy-and-climate-change-conference/) - I'm excited to make my way over the US west-coast to participate in the 2013 Behavior, Energy, and Climate Change conference, which is being held November 18-20 in Sacramento, CA. The conference is focused on understanding the behavior and decision-making of individuals and organizations and on using that knowledge to accelerate our transition to an
- [Awarded the America Australia Association Fellowship](https://www.adrianrcamilleri.com/awarded-the-america-australia-association-fellowship/) - After braving the America Australia Association panel, which included two former chief scientists of Australia, I have been awarded an American Australian Fellowship to continue my postdoctoral work at Duke. The fellowship is generously sponsored by the Alcoa Foundation. You can read about my fellow fellows here. Memorably, I met the panel after traveling more than
- [In Boston to attend a workshop evaluating the energy efficiency gap ](https://www.adrianrcamilleri.com/in-boston-to-attend-a-workshop-evaluating-the-energy-efficiency-gap/) - The energy efficiency gap refers to the difference between the optimal and actual level of energy consumption. Why don't people invest in energy saving initiatives when it would benefit both the individual and society? I'm attending a research workshop conducted by the Duke University Energy Initiative and the Harvard Environmental Economics Program at the Harvard Kennedy
- [Traveled to DC to speak with the EPA's Office of Transportation and Air Quality](https://www.adrianrcamilleri.com/traveled-to-dc-to-speak-with-the-epas-office-of-transportation-and-air-quality/) - Together with Rick Larrick and Christoph Ungemach, I traveled to DC earlier this month to speak to members of the EPA's Office of Transportation and Air Quality. We specifically got to meet the team who designed the new US fuel economy label: We got to present our work to the whole team, including Sarah Froman, Lisa Snapp, Nicole Meyer, Amy
- [Heading to Boston next week for the 2013 Summer Marketing Educators' Conference](https://www.adrianrcamilleri.com/heading-to-boston-next-week-for-the-2013-summer-marketing-educators-conference/) - I'll be heading to Boston next week for the 2013 Summer Marketing Educators' Conference. There will be a lot of interviewing! Hope to see you there :)
- [New paper accepted for publication in the Journal of Public Policy and Marketing](https://www.adrianrcamilleri.com/new-paper-accepted-for-publication-in-the-journal-of-public-policy-and-marketing/) - Rick Larrick and I have put together an interesting paper called "Scale and metric design as choice architecture tools", which is forthcoming in the Journal of Public Policy and Marketing. Here is the abstract: There has been a growing interest in using behavioral decision insights to design better product labels. One specific policy target is the fuel economy
- [Heading to NYC for the Choice Architecture Workshop and the annual meeting of the Center for Research on Environmental Decisions](https://www.adrianrcamilleri.com/heading-to-nyc-for-the-choice-architecture-workshop-and-the-annual-meeting-of-the-center-for-research-on-environmental-decisions/) - On May 7th and 8th, Columbia University will hold an invitation-only Choice Architecture Workshop, designed to talk about nudges that go beyond simple defaults and also explore potential applications. I'm looking forward to hearing many interesting talks, especially those from Cass Sunstein, Eric Johnson, Dan Goldstein. Together with Christoph Ungemach, I will be giving a talk the afternoon of the
- [Giving two talks on translated attributes at the 2013 Marketing & Public Policy Conference in Washington DC](https://www.adrianrcamilleri.com/giving-two-talks-on-translated-attributes-at-the-2013-marketing-public-policy-conference-in-washington-dc/) - I will be presenting two talks at the Marketing & Public Policy Conference 2013, which is being held in downtown Washington DC between May 30th and June 1st. The first presentation - Translated Attributes as a Choice Architecture Tool: Trick & Treat - will be part of the session "004. Consumer Responses to How Product Attributes
- [Presenting poster at APS meeting in Washington DC on the DE gap in older adults](https://www.adrianrcamilleri.com/presenting-poster-at-aps-meeting-in-washington-dc-on-the-de-gap-in-older-adults/) - Together with Dr. Anna McCarrey, I will be presenting a poster called “The description-experience choice gap is attenuated in older adults” at the 25th APS Annual Convention, May 23-26, 2013 at the Washington Marriott Wardman Park in Washington, D.C., USA. You'll be able to find us at: Poster Session XV 5/26/2013; 10:00 AM-11:00 AM APS Exhibit Hall
- [Heading to Sydney to give a tour of talks about translated attributes at UNSW, USYD, and UTS.](https://www.adrianrcamilleri.com/heading-to-sydney-to-give-a-tour-of-talks-about-translated-attributes-at-unsw-usyd-and-uts/) - I will be heading to Sydney in the final week of February and will give a number of repeated talks summarizing the work that I have been part of related to the effect of presenting translated attributes on choice. You can catch me at any of the following: 2013/02/25: University of Technology, Sydney (marketing group): 2:30pm-4:00pm; Seminar Room, Level
- [A chapter is now in press summarizing what I know about the description-experience choice gap.](https://www.adrianrcamilleri.com/de-gap-chapter-in-press/) - A chapter about the description-experience gap written with Ben Newell was accepted to be published in a new Progress in Brain Research book due out next year. This is a great summary of our perspective on the field, which we have developed over the last 5 years. I will post the chapter up on the publications
- [Three successful submissions at this year's Society for Judgment and Decision-making annual meeting in Minneapolis](https://www.adrianrcamilleri.com/three-successful-submissions-at-this-years-society-for-judgment-and-decision-making-annual-meeting-in-minneapolis/) - Quite a successul haul this year! Three projects I am working on have been accepted as talks at this year's SJDM annual meeting: With Ben Newell: Does the description-experience gap occur in the long run? With Rick Larrick: Metric and scale design as choice architecture tools. With Christoph Ungemach, Eric Johnson, Elke Weber, Rick Larrick: Redundant attributes:
- [Giving a talk at Psychonomic Society 2012 annual meeting in Minneapolis](https://www.adrianrcamilleri.com/giving-a-talk-at-psychonomics/) - 2012/07/10 - Just heard that I'll be giving a talk on the description-experience gap at the Annual Meeting of the Psychonomic Society in Minneapolis this coming November.
- [Symposium at the Association for Consumer Research 2012 meeting in Vancouver](https://www.adrianrcamilleri.com/heading-to-acr/) - 2012/07/01 - Paper was just accepted for the "Designing Effective Choice Architecture" symposium at the Association for Consumer Research (ACR) conference in Vancouver this coming October. I am doing this exciting research with other members of the Center for Research on Environmental Decision-making.
- [Heading to American Marketing Association 2012 summer meeting in Chicago](https://www.adrianrcamilleri.com/heading-to-ama-in-chicago/) - 2012/07/29 - Flights are booked and I am looking forward to the AMA Summer Marketing Educators Conference in Chicago next month.
- [Paper examining whether the description-experience gap occurs in the "long run" accepted for publication in Cognition](https://www.adrianrcamilleri.com/paper-examining-whether-the-description-experience-gap-occurs-in-the-long-run-accepted-for-publication-in-cognition/) - It has been nearly 2 years since Ben Newell and I started working this paper, and we are now very pleased to have received the news that it will be published in Cognition later this year. The paper is titled: "Does the description-experience gap occur in the long run?". I will post the paper on the publications

## Pages

- [Home](https://www.adrianrcamilleri.com/) - Life is filled with decisions. When to eat? ⏰ What to study? 🎓 Where to work? 🏢 Who to marry? 💍 Which team to support? ⚽ Faced with such a myriad of decisions, I have always wondered – how can we make better choices? This basic question fuels my research, which exists at the intersection
- [Media](https://www.adrianrcamilleri.com/media/) - Below is a selection of media interactions I have had, including radio, podcast, and television appearances. Date Format Topic Details Links 2011-11-05 Radio interview Decision-making I featured on ABC radio News National’s The Science Show discussing how we make decisions and how these decisions might be improved. [Listen] 2013-09-05 Pre-recorded interview Center for Research on
- [Blog](https://www.adrianrcamilleri.com/blog/) - This page lists some popular articles I have written that are easily digestible in just a few minutes. Camilleri, A. R. (June, 2026). Making a big, life‑changing decision? 7 steps to consider. The Conversation. [PDF] Pallant, J., Camilleri, A. R., & Paterson, J. M. (June, 2026). How bait‑and‑switch sales tricks make us click on online
- [Choice Architecure](https://www.adrianrcamilleri.com/choice-architecure/) - 1.1 Introduction to choice architecture 1.2 Preference construction 1.3 Paternalistic libertarianism 1.4 Choice architecture taxonomies 2.1 Decision Information: 2.1.1 Translate information 2.1.2 Make information visible 2.1.3 Provide social reference points 2.2 Decision structure: 2.2.1 Change choice defaults 2.2.2 Change option-related effort 2.2.3 Change range or composition of options 2.2.4 Change option consequences 2.3 Decision assistance:
- [Teaching](https://www.adrianrcamilleri.com/teaching/) - I have more than a decade of experience teaching university students at all degree levels, with a specialisation in consumer behaviour and research methods. The subjects that I coordinate have a strong applied flavour and have received very positive teaching evaluations. I strongly believe that narrative and storytelling elements—such as distributed narrative, empathetic characters, and
- [Publications](https://www.adrianrcamilleri.com/publications/) - Refereed Journal Publications O, E., Camilleri, A. R., & Newell, B. R. (2025). The impact of climate literacy and financial literacy on consumer willingness to decarbonise. Australasian Marketing Journal. DOI: 10.1177/14413582251368421 [PDF] Camilleri, A. R. (2023). An investigation of big life decisions. Judgment and Decision Making, 18:e32, 1-29. DOI: 10.1017/jdm.2023.30. [Stimuli and data] [PDF] Camilleri,
- [About Me](https://www.adrianrcamilleri.com/about/) - Brief Bio Dr. Adrian Camilleri is an Associate Professor of Marketing at the University of Technology Sydney Business School. He holds a bachelor’s degree in psychology, a Master’s degree in organisational psychology, and a PhD in cognitive psychology, all from the University of New South Wales in Sydney. He completed postdoctoral training in marketing and
- [Gamification](https://www.adrianrcamilleri.com/research/gamification/) - Gamification refers to the integration of game-like elements and mechanics into non-game activities or processes to enhance engagement, motivation, and participation. Typical mechanics of gamification include rules, goals, points, feedback, badges, leveling up, competition, etc. Gamification can be strategically applied to impact the behaviour of both employees and customers. In this stream of research, I
- [Risky Choice](https://www.adrianrcamilleri.com/research/risky-choice/) - Many of the decisions we make are risky: We must choose between options that have varying probabilities of different outcomes, including potential gains and losses. We can learn about the risky options from “description” or by “experience”. In decisions from description, we are provided with explicit, verbal, or written descriptions of the potential outcomes and
- [Word of Mouth](https://www.adrianrcamilleri.com/research/word-of-mouth/) - "Word-of-mouth" refers to the organic and informal spread of information or recommendations about a product, service, brand, or business from one person to another. In the digital age, one of the most common forms of word of mouth is online consumer reviews. Consumers often look at online consumer reviews as a key source of information
- [Nudging](https://www.adrianrcamilleri.com/research/nudging/) - Whenever we make an active decision, we usually consider the options and their attributes in light of what appear to be our stable preferences. What often goes unnoticed is that all options are presented within a context - the "choice architecture" - that ranges from how the options are arranged to what scale the attributes
- [Big Life Decisions](https://www.adrianrcamilleri.com/research/biggest-life-decisions/) - After years of studying how people make relatively small decisions in common situations, I have become fascinated with how people make the biggest decisions in life. A "big" decision is one in which you explicitly chose between two or more options knowing that the outcome would have significant and often long-term consequences for how you
- [Research](https://www.adrianrcamilleri.com/research/) - ORCID | Google Scholar | Scopus | ResearchGate | Academia.edu | SSRN | Publons | Loop | Kudos | Dimensions | Semantic Scholar| OSF | Psychology Today I have postgraduate training in cognitive, organisational, and consumer psychology. I use experimental research methods to understand the cognitive processes underlying judgment and decision-making, and the application of this
- [Contact](https://www.adrianrcamilleri.com/contact/) - Office You can usually find me in Room 97 on Level 11 of the Dr Chau Chak Wing Building (also known as UTS Building 8, pictured), which is located at 14-28 Ultimo Road, Ultimo, 2007, NSW, Australia. Please note that when you arrive at level 11, you will need to call me from a phone
- [Consulting](https://www.adrianrcamilleri.com/consulting/) - I am a uniquely trained behavioural scientist. As part of my training, I had the opportunity to work at numerous organisations, including the international consulting firms Development Dimensions International and The Gallup Organization. Since graduating, I have worked with Netflix, Forethought Research, Hummingbird Insight, the Commonwealth Bank, and several other institutions. I can help you achieve your

## Categories

- [News](https://www.adrianrcamilleri.com/category/news/)
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- [Talk](https://www.adrianrcamilleri.com/category/talk/)
- [Video](https://www.adrianrcamilleri.com/category/video/)
- [Grant](https://www.adrianrcamilleri.com/category/grant/)
- [Media](https://www.adrianrcamilleri.com/category/media/)
- [Podcast](https://www.adrianrcamilleri.com/category/podcast/)