I have more than a decade of experience teaching university students at all degree levels, with a specialisation in consumer behaviour and research methods. The subjects that I coordinate have a strong applied flavour and have received very positive teaching evaluations.
I strongly believe that narrative and storytelling elements—such as distributed narrative, empathetic characters, and adaptive storylines—can enhance immersion, emotional engagement, and meaning-making in gamified learning environments. As a result, I have gamified some of my subjects, where I also actively investigate the effects of gamification on student engagement and resilience. I have even built real websites to complement the storylines in one subject: Synapse Marketing.
Undergraduate Students
- Consumer Behaviour (2018-present). I am the subject coordinator and lecturer for this core subject in the Bachelor of Business (Marketing) degree.
- Market Research (2014-2017; 2022): I have served as the subject coordinator and lecturer for this subject, teaching students based in Sydney, Melbourne, Vietnam, and Singapore.
- Business Statistics (2018). I have been a lecturer for this core subject in the Bachelor of Business degree.
Postgraduate Students
- Customer Experience and Behaviour (2019; 2021; 2022; 2023-present). I have been a lecturer for this core subject in the Master of Marketing degree and took over as coordinator in 2023, and completely revamped it.
- Choice Architecture (2021-2023): I designed from scratch and then taught this subject in the Master of Behavioural Economics degree. Lecture recordings can be found here.
Higher Degree Research Students
- Nathan Moore: PhD student (2023-present): “Promoting Eco-Friendly Purchases through Personalised Nudges”. The supervision team includes Ross Gordon and Ben Newell.
- Ella Bruce: PhD student (2018-2023): “Because Someone Told me so: An Investigation into the Effects of Online and Offline Social Influences on Decision Making and Attitudes“. The supervision team included Christine Eckert and Francois Carrillat.
- Ashleigh Powell (née Druce): PhD student (2015-2020): “Psychosocial and contextual determinants of word-of-mouth transmission“. The supervision team included Angela Dobele and Con Stavros.
Interested potential PhD students should consult my research interests page and then contact me about a potential topic. Please note that I exclusively supervise research projects with experiments as the primary research approach.