Life is filled with decisions. When to eat? What to study? Where to work? Who to marry? And, perhaps most importantly, which football team to support. Faced with such a myriad of decisions, I have always wondered – how can we make better choices?
This basic question fuels my research, which exists at the intersection between psychology, marketing, management, and economics.
Currently, I am an Associate Professor of Marketing at the University of Technology Sydney (UTS) Business School. I received my undergraduate and postgraduate training at the University of New South Wales and my postdoctoral training at Duke University. I am the director of the UTS Behavioural Lab, an editorial board member for the journal Organizational Behavior and Human Decision Processes, a member of the UTS Centre for Business & Sustainable Development, and an affiliated member of the RMIT Behavioural Business Lab and Columbia University’s Center for Research on Environmental Decisions.
If you’re interested in starting a collaboration, visiting our research lab, becoming a research student, or just discussing how to make better decisions, then please contact me.