Life is filled with decisions.
When to eat? ⏰
What to study? 🎓
Where to work? 🏢
Who to marry? 💍
Which team to support? ⚽
Faced with such a myriad of decisions, I have always wondered – how can we make better choices?
This basic question fuels my research, which exists at the intersection of four fascinating fields.
Psychology
The “How”
(Mental Processes)
(Mental Processes)
Marketing
The “Who”
(Customer Behaviour)
(Customer Behaviour)
Management
The “Where”
(Organisational Context)
(Organisational Context)
Economics
The “Why”
(Incentives & Value)
(Incentives & Value)
🏛️Current Roles
🎓Education & Training
- Postdoctoral training, Fuqua School of Business, Duke University
- PhD, Masters, & Undergraduate degrees, School of Psychology, University of New South Wales
📝Editorial Boards
🤝Memberships
📄Selected Publication Outlets
Affiliations
Industry & Government Engagement
Writing Featured In
Interested in starting a collaboration, visiting our research lab, becoming a research student, or just discussing how to make better decisions?
Contact Me