Giving two talks on translated attributes at the 2013 Marketing & Public Policy Conference in Washington DC

I will be presenting two talks at the Marketing & Public Policy Conference 2013, which is being held in downtown Washington DC between May 30th and June 1st.

The first presentation  – Translated Attributes as a Choice Architecture Tool: Trick & Treat – will be part of the session “004. Consumer Responses to How Product Attributes are Communicated” on Friday May 31st between 8:30am and 10:00 am.

The second presentation  – Scale & Metric Design as Choice Architecture Tools – will be part of the session “005. The Impact of Pro-Environmental Marketing on Consumer Preferences” also on Friday May 31st between 10:30am and 12:00 pm