In Brisbane to present at the annual meeting of the Australia & New Zealand Marketing Academy

IMG-20141203-WA0003This week I travelled to my first meeting of the Australia & New Zealand Marketing Academy, which was being held in Brisbane and hosted by Griffith University.

As noted in the conference program, I was fortunate to give two talks:

1. “Judgment and Decision-making in Word of Mouth Communication” in the track enigmatically called “Consumer Behaviour – Other”.

2. “Aggregating Potential Collective Action as a Marketing Tool” in the track called “Social Marketing – Consumer Insights”.

I’ve found a lot of people in my specific area of research to be absent, which has made the trip a little less beneficial from a feedback perspective. On the other hand, I’ve had much more exposure to non-experimental research methods on core marketing topics, which has been beneficial.

Screen Shot 2014-12-03 at 12.02.32 pmWhile in Brisbane, I was also fortunate enough to make my way into a separate event where I got to see an interview discussion with the famous evolutionary biologist and writer, Richard Dawkins. Despite being 73 years old, Dawkins remains a terrifically articulate man and stalwart in belief. Definitely the highlight of the trip!

The Brisbane South Bank region is also very beautiful to walk through. Highly recommended.