This is my first video summarizing the general topic of “choice architecture” followed by some specific examples in my own research with translating attributes. [transcript]
You can read about one of the papers mentioned in the video here: Camilleri, A. R. & Larrick, R. P. (2014). Metric and scale design as choice architecture tools. Journal of Public Policy & Marketing. In press. [PDF]
This project was made possible by 99Scholars. I would especially like to thank the founder of 99Scholars, Dr. Patrick Chu, and also the team who put the video together, Amr and Serag. You can follow 99Scholars at twitter @99Scholars.