New paper accepted for publication in the Journal of Public Policy and Marketing

Rick Larrick and I have put together an interesting paper called “Scale and metric design as choice architecture tools”, which is forthcoming in the Journal of Public Policy and Marketing. Here is the abstract: There has been a growing interest in using behavioral decision insights to design better product labels. One specific policy target is the fuel economy …

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In Melbourne to speak at the World Marketing Congress

I’ll be giving a talk at the 2013 World Marketing Congress 17-20 July in Melbourne, Australia on Wednesday July 17th. I am speaking in a session called 1.2. Consumer Behavior General, which will be held between 8.30 – 10am.

Heading to NYC for the Choice Architecture Workshop and the annual meeting of the Center for Research on Environmental Decisions

On May 7th and 8th, Columbia University will hold an invitation-only Choice Architecture Workshop, designed to talk about nudges that go beyond simple defaults and also explore potential applications.  I’m looking forward to hearing many interesting talks, especially those from Cass Sunstein, Eric Johnson, Dan Goldstein. Together with Christoph Ungemach, I will be giving a talk the afternoon of the …

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Giving two talks on translated attributes at the 2013 Marketing & Public Policy Conference in Washington DC

I will be presenting two talks at the Marketing & Public Policy Conference 2013, which is being held in downtown Washington DC between May 30th and June 1st. The first presentation  – Translated Attributes as a Choice Architecture Tool: Trick & Treat – will be part of the session “004. Consumer Responses to How Product Attributes …

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Presenting poster at APS meeting in Washington DC on the DE gap in older adults

Together with Dr. Anna McCarrey, I will be presenting a poster called “The description-experience choice gap is attenuated in older adults” at the 25th APS Annual Convention, May 23-26, 2013 at the Washington Marriott Wardman Park in Washington, D.C., USA. You’ll be able to find us at: Poster Session XV 5/26/2013; 10:00 AM-11:00 AM APS Exhibit Hall …

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Heading to Sydney to give a tour of talks about translated attributes at UNSW, USYD, and UTS.

I will be heading to Sydney in the final week of February and will give a number of repeated talks summarizing the work that I have been part of related to the effect of presenting translated attributes on choice.   You can catch me at any of the following: 2013/02/25: University of Technology, Sydney (marketing group): 2:30pm-4:00pm; Seminar Room, Level …

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Paper examining whether the description-experience gap occurs in the “long run” accepted for publication in Cognition

It has been nearly 2 years since Ben Newell and I started working this paper, and we are now very pleased to have received the news that it will be published in Cognition later this year. The paper is titled: “Does the description-experience gap occur in the long run?”. I will post the paper on the publications …

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Three successful submissions at this year’s Society for Judgment and Decision-making annual meeting in Minneapolis

Quite a successul haul this year! Three projects I am working on have been accepted as talks at this year’s SJDM annual meeting: With Ben Newell: Does the description-experience gap occur in the long run? With Rick Larrick: Metric and scale design as choice architecture tools. With Christoph Ungemach, Eric Johnson, Elke Weber, Rick Larrick: Redundant attributes: …

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Heading to American Marketing Association 2012 summer meeting in Chicago

2012/07/29 – Flights are booked and I am looking forward to the AMA Summer Marketing Educators Conference in Chicago next month.

A chapter is now in press summarizing what I know about the description-experience choice gap.

A chapter about the description-experience gap written with Ben Newell was accepted to be published in a new Progress in Brain Research book due out next year. This is a great summary of our perspective on the field, which we have developed over the last 5 years. I will post the chapter up on the publications …

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