Category: Publication

New article out on who doesn’t read online reviews, and why

I am very pleased to announce the publication of my new paper, “Who doesn’t read online consumer reviews, and why?” in the journal, Personality and Individual Differences. A few years ago, I worked with the Consumer Policy Research Centre to better understand Australian’s attitudes towards and usage of online consumer reviews (OCRs). There were a …

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New article out on when to present online reviews

After several years of ups and downs, I am very pleased to announce the publication of my new paper, “The importance of online reviews depends on when they are presented” in the journal, Decision Support Systems. The paper brings to bear a classic focus of cognitive psychology – information order effects – in a much …

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New article out on the collective aggregation effect (+ a podcast)

Several years ago, Rick Larrick and I wondered about an important problem: How do you motivate people to make a contribution when that contribution would represent just a small drop in a bucket, nay, an Olympic-sized pool. Building from our previous work regarding the benefits of increasing the scale upon which fuel consumption is expressed, …

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New article out on why overconfidence is influenced by how relevant information is learned

There has been a lot of previous research on how risky choices differ depending on whether information (e.g., the performance of a worker) is learned about by “experience” (e.g., a front-line manager observing daily performance) or learned about from “description (e.g., a top-level manager reading a summary of performance over a long period of time). …

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New article out on how people underestimate the carbon footprint of foods

After ~5 years of effort, my collaborators (Richard Larrick, Shajuti Hossain, and Dalia Patino-Echeverri ) and I have published some really interesting research today in Nature Climate Change. The take away from this research is in the title: “Consumers underestimate the emissions associated with food but are aided by labels”. You can read the paper here …

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New article out on how economics and behavioural economics perceive risk

My colleague, Professor Rob Hoffmann, invited me to co-write an article with him about risk and how it is perceived by behavioural economics compared to traditional economics. In order to write the piece, we collected a stack of references on a range of topics including definitions of risk, risk perception of different events, cross-cultural differences in risk …

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New paper out on measuring the perceived benefits of sharing content

This week I am happy to report that my PhD student, Ashleigh Powell, whom I co-supervise with Angela Dobele and Con Stavros, published her first paper, “Developing a scale for the perceived social benefits of sharing“. The perceived social benefit of sharing scale (PBSS) can be used to measure the benefits people perceive in sharing content …

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My piece on “Information Design” came out this month in Marketing Magazine

RMIT is a content partner of Australia’s Marketing Magazine. I jumped at the opportunity to write a piece on “Information Design”. My article is titled “How marketers construct ‘consumer’ preferences” and came out in the April/May edition, which is now on the shelves. In the piece, I discuss examples of great information design from industry and research (including …

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New chapter on choice architecture

Recently, Rick Larrick and I wrote a chapter/entry on the topic of “choice architecture” for Emerging Trends in the Social and Behavioral Sciences, which is an effort to shape the agenda of theory and research in the social and behavioral sciences in the decades to come.  The piece expresses our views on the most important …

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Time Magazine piece on my recently published experiments on encouraging efficient vehicle choices

This week my paper with Rick Larrick was published in the Spring edition of the Journal of Public Policy & Marketing. The paper, which can be found here, is called “Metric and scale design as choice architecture tools” and discusses a simple way to increase consumer’s preferences for more fuel efficient vehicles: to present the …

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