Nov 25 2015
This week I travel back to beautiful Sydney (where I lived for 25 years!) to present at the 2015 meeting of the Australia New Zealand Marketing Academy, which is being hosted by my alma mater, UNSW. My talk is called “Probability-Based Loyalty Programs Increase Motivation”, which is work done together with my collaborators, Prof. Liyin Jin and Prof. Ying Zhang. …
Aug 08 2015
On Wednesday August 5th 2015 the Behavioural Business Lab (BBL) together with the Victorian Behavioural Insights Network, hosted an event at RMIT: “Experiments for public policy – A beginners guide”. The session began with myself giving a 30 minute lecture about what experiments are all about, and how they could be leveraged by those in public …
May 31 2015
It was a delight to receive a call from Celia Pavelieff, the Marketing Manager at the Australia Council for the Arts, inviting me to fly up to beautiful Cairns this week to present a plenary session at the Australian Council for the Arts 2015 Marketing Summit. The two-day event is themed “Audiences: yours, mine, ours”, which represents the work …
Apr 11 2015
This week I travelled to Sydney to attend my first meeting of the World Social Marketing Conference. As noted in the conference program, my talk, titled “Aggregating Potential Collective Action To Motivate Pro-Social Consumption”, was scheduled for Monday 20 April at 11:30am in Seminar Room 4. The work is a collaborative venture with Prof. Rick Larrick at Duke University. The …
Dec 02 2014
This week I travelled to my first meeting of the Australia & New Zealand Marketing Academy, which was being held in Brisbane and hosted by Griffith University. As noted in the conference program, I was fortunate to give two talks: 1. “Judgment and Decision-making in Word of Mouth Communication” in the track enigmatically called “Consumer Behaviour – Other”. …
Nov 14 2013
I’m excited to make my way over the US west-coast to participate in the 2013 Behavior, Energy, and Climate Change conference, which is being held November 18-20 in Sacramento, CA. The conference is focused on understanding the behavior and decision-making of individuals and organizations and on using that knowledge to accelerate our transition to an …
Oct 10 2013
Together with Rick Larrick and Christoph Ungemach, I traveled to DC earlier this month to speak to members of the EPA’s Office of Transportation and Air Quality. We specifically got to meet the team who designed the new US fuel economy label: We got to present our work to the whole team, including Sarah Froman, Lisa Snapp, Nicole Meyer, Amy …
Jul 10 2013
I’ll be giving a talk at the 2013 World Marketing Congress 17-20 July in Melbourne, Australia on Wednesday July 17th. I am speaking in a session called 1.2. Consumer Behavior General, which will be held between 8.30 – 10am.
May 02 2013
On May 7th and 8th, Columbia University will hold an invitation-only Choice Architecture Workshop, designed to talk about nudges that go beyond simple defaults and also explore potential applications. I’m looking forward to hearing many interesting talks, especially those from Cass Sunstein, Eric Johnson, Dan Goldstein. Together with Christoph Ungemach, I will be giving a talk the afternoon of the …
Mar 29 2013
I will be presenting two talks at the Marketing & Public Policy Conference 2013, which is being held in downtown Washington DC between May 30th and June 1st. The first presentation – Translated Attributes as a Choice Architecture Tool: Trick & Treat – will be part of the session “004. Consumer Responses to How Product Attributes …
